Music industry legend, Dan Beck, joins Benny, Siobhán and Cory to share his knowledge and experiences acquired throughout his illustrious career working with some of the biggest acts in the world. Listen to first hand stories about working with Pearl Jam, Aerosmith, Michael Jackson, Charlie Daniels and more. This episode is loaded with great career and marketing advice that can translate to any industry.
Dan Beck is a writer, a producer, a marketer, a manager, a mentor, and an investor in a long line of trusted relationships.
He dedicated 20 years in building and supporting the images for dozens upon dozens of artists on the roster at Epic Records, as head of publicity, as a product manager and SVP of Marketing and Sales. As President, he founded V2 Records in North America for Virgin entrepreneur and self-made brand Richard Branson. In 2002, he launched his own boutique entertainment marketing company, Big Honcho Media, LLC, a pioneer in social media marketing and promotion.
Dan started the first major label publicity department in country music. He was creatively at the forefront of music video production in the ‘80s, and his licensing strategy in the ‘90s launched Moby, forever changing the industry’s strategic model.
He has spearheaded marketing strategies for The Clash, Michael Jackson, Cyndi Lauper, Gloria Estefan, Sade, Luther Vandross, Pearl Jam, Stevie Ray Vaughan, The Charlie Daniels Band, Tammy Wynette, Charlie Rich, Cheap Trick, Ted Nugent, and Boston, among many others.
Music Performance Trust Fund: http://www.MusicPF.org
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